The BMW 3 Series is the most iconic model in the BMW portfolio — the embodiment of the brand’s DNA. For the global BMW 3 Series campaign, our response to the brief was to bring the brand slogan front and centre.
Because if there’s one product that embodies Sheer Driving Pleasure, it’s the BMW 3 Series — even if that meant bending a few CI rules along the way.
Concept and Art direction
Serviceplan International