Hi, I'm sanaz.

I’m Creative Lead at Freenow by Lyft, working across European markets at the intersection of brand systems and campaigns. I focus on building scalable frameworks while keeping the work sharply crafted and human.

Over the past 15 years, I’ve worked across international agencies and client-side leadership. Agency life sharpened my creative standards and conceptual thinking; client-side experience deepened my understanding of scale, agility, and business ambitions. I value both — and the tension between them.

I care as much about craft as I do about systems. And now, that includes exploring AI not as hype, but as a power tool — one that brings both opportunity and responsibility.

Before moving in-house, I spent more than a decade in international agencies, most recently as Creative Director at VMLY&R.

if you’d like to get in touch, drop me a line. Coffee always sounds like a good idea.
sanaz.shaafi@gmail.com

EXPERIENCE

EDUCATION

MARK RITSON MINI MBA
Brand Management Course
2024

INSEAD
Strategy in the Age of Digital Disruption
2024

LONDON BUSINESS SCHOOL
Mastering Digital Marketing: SEM, SEO, Social Media
2020

SCHOOL OF VISUAL ARTS NYC
Typography and Identity
2018

RECOGNITIONS & PRESS

CANNES LIONS SHORTLIST
Cyber Category - 2017

MAX AWARDS DIALOGMARKETING PREIS
Gold - 2017

ADC GERMANY MERIT
2017

W&V  -  2016
LÜZER'S ARCHIVE  - 2016
ADWEEK - 2016
HORIZONT.NET - 2016 

DDP DEUTSCHER DIALOGMARKETING PREIS
Bronze - 2014

WPP CREAM AWARDS
Bronze - 2014

PLAKADIVA, WETTBWERB UM KREATIV OUT-OF-HOME
Gold - Best Student Work - 2011

FEATURED IN “THE DAYS AFTER” DOCUMENTARY
A History Channel Documentary - 2970 Balloons Project
2011