How do you build a hostel without any beds?
Pall Mall had long been present at Germany’s major summer festivals, but in 2014 the brand set out to define its presence through one clear, lasting concept — something iconic, young, and ownable.
Festivals are about connection, shared moments, and temporary communities — much like hostel life. So we created the Pall Mall Hostel: a brand world without beds, built around the spirit of togetherness. From announcement and digital build-up to area design, music acts, and on-site entertainment, we developed a fully integrated online and offline ecosystem that turned a brand presence into an experience.
Agency: Geometry Global