In 2023, Freenow partnered with Movember to raise awareness for men’s health among passengers, drivers, and employees, and to become an active part of the conversation around the cause. The activation was led by Ireland, with support from Germany and Spain, and then rolled out across Freenow offices.
To bring together the partnership, and the brand voice, we developed a light-hearted and inclusive visual idea designed to scale across multiple touchpoints. Different communication tiers allowed us to tailor messaging and donation mechanics by audience, while a direct visual link to the Mo-mobile PR stunt grounded the idea in the real world and gave the partnership a strong, memorable presence.