The campaign was developed to create buzz and excitement around the launch of the new BMW M2. To keep the eyes on the new BMW M2 Coupe, we created an irresistible puzzle to solve. A digital version of the shell game in which, we invite viewers to take part and spot Gigi Hadid in one of the BMW M2 cars. All Eyes on Gigi.
Art direction, Global Campaign Guidelines
Serviceplan International & KBS New York