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Sanaz Shaafi (Copy) (Copy)
  • work
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Freenow by Lyft Videos

We created a series of AI-powered YouTube and social campaigns for Freenow across multiple European markets, including the UK, Greece, Spain, and Ireland.

Built around local audience insights, each campaign combined short-form storytelling with platform-native creative to drive awareness, engagement, ad recall, and brand lift. AI was used throughout the production process, enabling faster, more flexible, and locally relevant execution at scale.

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