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Sanaz Shaafy
  • work
  • About me

Freenow by Lyft Videos

Same brand. Very different cities.

From the UK to Greece, Spain and Ireland, we used AI to turn local insights into short stories for YouTube and social. Not one campaign translated four ways, but ideas shaped around the people and places they were made for.

AI made the production faster and more flexible. More importantly, it let us get properly local.

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