In the last quarter of 2025, we created a series of YouTube and social videos across several markets, including the UK, Greece, and Spain. Each idea was shaped around local audiences, giving us room to test creatives while building brand presence and performance.
Our focus was to increase reach, brand lift, and engagement in YouTube and Instagram. To make this possible within tight timelines and budgets, we used AI as part of the production process — from casting to crafting and execution — which allowed us to work in a more local, flexible, and efficient way.