Before the August holidays...
“We will build the entire brand design system in-house.”
… ppts, psds, papers on walls, train to Berlin, flight to London and c-level calls later: a city inspired palette, skyscraper looking font and a whole new design system from scratch.
Right before Christmas...
built our complete brand book,
deployed a new TOV guideline,
assets for a design system ready to travel,
and onboarded every market, freelancer and agency
then we rolled it out across European markets, languages and touchpoints, from CRM, on-car advertising and ICA to social, OOH, digital, employer branding, customer care and web.