This counts as a lucky coincidence.
Within a few weeks of joining FREENOW, after a few calls with our agency, I heard: “We’re bringing the brand redesign in-house.”
Three words came to mind: exciting, messy and coffee. A lot of coffee.
A few weeks and many meetings with the Brand team later, we had C-level buy-in. We refined the brand palette, built a scalable and agile design system in line with the new brand personality, Go-getting, Cityholic and People-loving, and defined “The Big City Energy” as our guiding principle.
Over six months, we developed the brand book and TOV, then onboarded the marketing team, freelancer and agency network, rolled the new identity out across company functions, European markets and languages. From CRM, social and OOH to digital marketing, employer branding, customer care and web.
In collaboration with BMB Agency, London