In 2022, we were tasked to evolve the design system for Freenow. The task was to upgrade the look and feel with focus on Multi Mobility and the north star of “Big City Energy”.
The request was to keep the logo, but to create a scalable design system that would portray the new brand personality – Go getting, Cityholic and People-loving and be able to house relevant fleet modes Freenow had to offer in each of the European Markets.
During 6 months of great teamwork, all touchpoints across company functions were updated, from CRM, Social, OOH, Digital Marketing, Employee Branding, Customer Care, Website, etc.
In collaboration with BMB Agency in London