During my internship in New York in the fall of 2010, our team was challenged to go beyond Ad School presentations and mock-ups — to create something real in remembrance of the victims of September 11.
What began as a simple idea on paper became a journey at every step: coordinating and fundraising, researching biodegradable balloons, navigating permissions with the Mayor’s Office and the NYPD — all leading up to the final moment at 6 pm on the day itself.
This team project has stayed with me ever since, and will always hold a special place in my heart.